British Beauty Brands Gain Ground in Health-Focused China
Discover how British brands are leveraging China’s increased focus on health and wellness to expand their market presence post-pandemic.
Understanding Japanese Consumer Behaviour
Explore key insights into Japanese consumer behaviour to tailor your global brand’s approach for success in Japan’s distinct market.
How British Brands are Redefining Luxury in China
Picture this: the serene beauty of the English countryside, the unmatched precision of Savile Row tailoring — icons of luxury that resonate globally. British heritage,
China’s Winter Sports Market Skis Towards the 520 Million Mark
Explore the expansive opportunities for global sports, outdoors, and fitness brands in China’s flourishing winter sports market.
WPIC Expands to Australia
WPIC announces the opening of its new office in the heart of Sydney’s CBD.
Jake’s Take: Taylor Swift’s Global Impact Hits China
Taylor Swift’s Global Impact Hits China Taylor Swift mania is a truly global phenomenon—one that is also sweeping China, perhaps to the surprise of some
Jake’s Take: Unpacking the Trends from Singles’ Day 2023
Unpacking the Trends from Singles’ Day 2023 Here are my takeways now that another Singles’ Day is in the books. One of the biggest stories
Jake’s Take: Australia-China Wine Deal Uncorked
Australia-China Wine Deal Uncorked Exciting news over the weekend with Australia and China reaching a deal over tariffs on Australian wine exports. As I wrote
WPIC Accelerates China Growth with Shanghai Office Opening
WPIC announces the opening of its new office in the heart of Shanghai’s Jing’an District.
Jake’s Take: The Li Jiaqi Livestreaming Fallout in China
The Li Jiaqi Livestreaming Fallout in China What’s the state of China’s livestreaming sector after the latest Li Jiaqi scandal? I shared my thoughts on
WPC’s CEO Discusses China’s 2023 Golden Week with Bloomberg
Our co-founder and CEO Jacob Cooke returns to Bloomberg Daybreak: Asia to dissect China’s 2023 Golden Week and the state of the Chinese consumer. Watch
Jake’s Take: China’s Record-Breaking Golden Week
China’s Record-Breaking Golden Week China’s ongoing Golden Week is shaping up to be one of the busiest holidays ever—and reflects the resilience of Chinese consumers.