Discounting in China: Balancing Brand Value & Revenue
Understand the discounting dilemma facing brands in China. Learn how to drive brand value and revenue in an environment of heavy discounting.
American Brands in Japan: Thriving Through Localisation
What it takes for American brands to succeed in Japan and why localisation is the key to winning over Japanese consumers.
Jake’s Take: Pinduoduo’s Rapid Growth in China’s E-commerce
Pinduoduo’s Rapid Growth in China’s E-commerce The surge in PDD’s revenue and market cap has generated significant buzz in the last few weeks. Understandably, PDD’s
On Running & Lululemon Outpacing Adidas in China
Explore the challenges faced by Adidas in China as it loses ground to On Running and Lululemon, reshaping the athletic wear landscape.
Jake’s Take: Debunking Galloway’s ByteDance Accusations
Debunking Galloway’s ByteDance Accusations American digital experts continue to overlook China social commerce success. Several friends sent me a clip from Scott Galloway’s show this
Unpacking South Korea’s E-commerce Landscape [infographic]
South Korea has long been at the forefront of the digital revolution, and it’s not a surprise that’s e-commerce landscape is undergoing a massive transformation.
WPIC Wins Award at the 2023 Tmall Global New Seller Summit
WPIC awarded ‘Tmall Global’s Supernova Partner of 2023’ at the Tmall Global New Seller Summit.
How to Design for Maximum Engagement in Japan’s E-commerce
Japan has the world’s third largest e-commerce market globally, after only the U.S. and China. The country’s remarkable e-commerce growth owes its success to a
Navigating the Recovery: China’s Consumer Renaissance
As the dust settles after the whirlwind of the 618 shopping festival, it’s an opportune time to step back and evaluate the broader trends that
Experience Freedom – DivaCup
Empowering Female Consumers in China Through Brand-Activist Collaboration
New Skincare, New Channel – NuFACE
Launching on Douyin to Access China’s Growing Gen-Z Consumer Class
Lashes – Grande Cosmetics
Bringing an American Premium DTC Cosmetic Brand to Tmall