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Unleashing Pawsibilities for Premium Pet Food in China

Asia Pet Care Market

Launch and grow your pet care brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Pet care in Asia now

$29B

APAC pet care market value

70M

China’s estimated pet population by 2030

72%

YoY growth of China's pet food market share on Douyin in 2024

69%

of South Korea's pet care sales is from e-commerce

Why pet care brands trust WPIC

E-commerce Built for Pet Parents

We launch and manage online stores on Asia’s top pet-friendly platforms, from Tmall Global and Douyin to Rakuten and Coupang.

Localised Product Positioning

We adapt your product labels and brand story to local preferences, from functional nutrition to premium treats.

Omnichannel Strategy

Whether you’re D2C, retail, or marketplace-based, we coordinate activations across channels, ensuring seamless brand experiences online and off.

KOLs & Vet-Backed Campaigns

We pair creators, vets, and pet communities to build credibility and drive engagement on top social platforms like RedNote, Douyin, Weibo, and Instagram.

Data-Driven Category Insights

With Discripto®, our proprietary data engine, we track competitor pricing, category shifts, and keyword trends across APAC’s top platforms.

Solutions to scale your pet care brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving pet care trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, Rakuten, Lazada and other key platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s pet care market

Explore insights, case studies, and trends shaping the future of pet care across China, Japan, South Korea, and Southeast Asia.

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Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Blog
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Blog
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
Blog
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
Blog
Unleashing Possibilities for Premium Pet Food in China
Unleashing Possibilities for Premium Pet Food in China
Uncover the booming demand for premium pet food in China and learn how pet food brands can capitalise on this growing market.
Blog
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Jake’s Take: Singles’ Day 2024 Delivers Record Sales
Explore WPIC's CEO Jacob Cooke's take on Singles' Day 2024, from Alibaba’s big win and record premium sales to shifting consumer priorities.
Case Studies
Healthy Pets, Happy Owners – Blackwood
Healthy Pets, Happy Owners – Blackwood
Building Brand Trust in China via Influencer Marketing
Blog
How to Nail Brand Name Localisation for the Chinese Market
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Blog
Why the D2C Model Reigns Supreme in APAC Expansion
Why the D2C Model Reigns Supreme in APAC Expansion
Discover why a direct-to-consumer strategy outshines working with distributors for brands aiming to conquer the Chinese & Japanese markets.
Case Studies
Cat Care – Litter-Robot
Cat Care – Litter-Robot
Creating Localized Content for Chinese Social Media
Case Studies
Singles’ Day Debut – Blackwood
Singles’ Day Debut – Blackwood
Reaching Over 1.4M Pet Owners in China with Social Media
Blog
Top 5 Pet Market Trends in China for 2023
Top 5 Pet Market Trends in China for 2023
China's pet industry provides huge opportunities for international brands. Learn the top 5 pet market trends in China for 2023.

Trusted by global brands

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Champions Petfoods
Bright Pet logo
Spikeball logo
Trek logo
Nike Logo
GNC logo
Arc'teryx logo

Ready to grow your brand in Asia’s pet care market?

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