Localizing For Consumers In Japan (Part 1)

In this episode of The Negotiation, we bring back one of our favourite guests, Bill Tung, Managing Director at Peaks Consulting.

As we start to branch out and discuss the broader APAC landscape, we asked Bill about his background in helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s, and diving into his expertise in marketing outdoor apparel and equipment to the Asia Pacific consumers.

We also cover topics like the common mistakes brands make doing this, optimizing your organizational structure to thrive in foreign markets, and how to prepare for complaints and returns operating in an overseas market.

Enjoy!

Topics Discussed and Key Points:

• Helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s
• Marketing to a demographic that you are not a part of
• Marketing outdoor apparel and equipment in APAC
• Localizing well-known Western brands in different APAC countries
• Common mistakes brands make when expanding in APAC
• Optimizing your organizational structure to thrive in foreign markets
• Preparing for complaints and returns in overseas markets