Partnerships, News Media, & eCommerce In Japan (Part 2)

In this episode of The Negotiation, we continue our interview with Chuk Besher, Executive Producer at 3Minute, the digital media arm of GREE, a Japanese internet media company that provides mobile social networking and mobile technology services.

We kick off part 2 by talking about Chuk’s experience as a news anchor for CNN Japan. We then delve into how foreigners can partner with Japanese companies or government bodies; what it’s like managing influencer marketing for 3Minute; best practices for entering the Japanese market; and what Chuk sees as the future of marketing in Japan.

Enjoy!

• Topics Discussed and Key Points:
   Being a news anchor for CNN Japan
• How foreigners can partner with Japanese companies or government entities
• Managing influencer marketing for 3Minute
• Best practices for entering the Japanese market
• The future of marketing in Japan