The Omni Channel Experience In Asia (Part 1)

In this episode of The Negotiation, we speak with Patrick Deloy, Managing Director at Merkle, an award-winning e-commerce solutions provider which supports medium to large B2C and B2B companies with the planning, development, localization and long-term support of multi-country e-commerce website deployments in the APAC region.

This episode is part 1 of 2 with Patrick, in which we cover a wide range of topics including the current state of omnichannel retail in APAC trends and tactics the West could emulate; examples of brands who do omnichannel retail well in Asia, and a very intelligent yet nuanced conversation deep-diving into the why Patrick says consumers no longer “go shopping” but are rather “always shopping”.

Enjoy!

Topics Discussed and Key Points: 

• Patrick’s entrepreneurial journey into eCommerce.
• About the Dentsu group.
• How the whole eCommerce landscape and consumer expectations are evolving across all the markets in APAC.
• The development of omnichannel retail over the past few years in the APAC region.
• Companies with the highest eCommerce growth and what has held these companies back when it came to omnichannel retail.
• How COVID propagated consumer habitual change.