Conquer the Heights – Skypark

AJ Hackett at Macau Tower partnered with WPIC to launch the Guinness-certified World’s Highest Commercial Bungee Jump.

The #ConquerTheHeights (百步登天挑战) campaign captured the thrill of the experience through immersive first-person videos, amplified by social buzz and organic content from key opinion leaders. By pairing striking visuals with authentic voices, the campaign built excitement and trust, sparking a surge of engagement and driving a sharp rise in ticket sales.

A seamless integration between social channels and the mini-program removed friction from the booking journey, turning online momentum into real-world conversions.