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Launch Stores Across Asia

We help global brands launch and scale e-commerce stores on Asia’s top marketplaces and D2C platforms without relying on distributors.

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Build the right store for each market

Whether it’s Tmall, JD, Rakuten, or a fully owned D2C site, each platform in Asia has its own rules, user expectations and infrastructure.

Our in-house teams in China, Japan, South Korea, and Southeast Asia build e-commerce stores that are compliant, localised and ready to scale, with no need for distributors or local subsidiaries.

Built for Asia, powered by data

Our footprint across Asia

Tap into WPIC’s connected network of fulfilment centres to serve customers faster across key APAC markets.

IDC Recognized as Fast-Growing New Niche Brand by Tmall Global-2

From zero to top seller

Skincare brand IDC earned Tmall Global’s Fast-Growing New Niche Brand award in 2024, just months after entering the China market with WPIC’s support.

Award-winning store launch in China

Our client Aureva launched their crossborder store with WPIC’s support and was recognised with mall Global's New Business Award, a top honour for international brands entering China.

WPIC's AI dashboard

Track inventory, pricing, and sales in every market from one screen.

What we build for you

Storefront Build

Build custom e-commerce stores for leading platforms like Tmall, JD, Rakuten, Shopify and more. We localise the brand experience from design to tech so your store looks and feels right for the market.

Marketplace Setup

We handle every step of your marketplace entry, from account registration and documentation to store approvals. Our team ensures compliance so you can go live faster.

Product Listings

Create high-performing product listings with tailored descriptions, search tags, and visuals. All content is optimised for local buyers and platform search.

Checkout & Payments

Set up local payment options and regional logistics. We integrate trusted providers to ensure a fast and familiar checkout experience for customers across Asia.

D2C Infrastructure

Launch standalone direct to consumer stores with the tools needed to operate across Asia. Includes full backend setup, localisation, and market-ready checkout.

Need help with something else?

Already launched or planning ahead? WPIC also provides hands-on platform operations and long-term growth support across Asia’s leading marketplaces.

E-Commerce Platform Management

Manage operations, content, inventory, and performance across your digital commerce ecosystem in Asia.

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Growth & Optimisation

Increase traffic, conversion, and retention with region-specific strategies for media buying, UX, and lifecycle marketing.

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Trusted by Asia’s leading platforms

We work directly with the region’s top marketplaces and e-commerce platforms, so your brand gets approved faster and launched the right way from day one. 

Tmall logo
JD logo
Rakuten Logo
Amazon JP logo
Coupang logo
Shopee logo
Yahoo Japan logo copy
Xiaohongshu logo
Douyin logo
Pinduoduo logo
shopify logo
Lazada logo

What works in Asia e-commerce

From store launches and strategy tips to in-market wins, see what global brands are doing right in China, Japan, South Korea, and Southeast Asia.

View all insights
Blog
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
A look at how Japan’s omnichannel habits are reshaping e-commerce and what global brands need to get right in 2026.
Blog
China’s Surf Scene is the Next Break for Australian Brands
China’s Surf Scene is the Next Break for Australian Brands
China’s surf scene is taking off fast. Here’s why Australian surf brands should be paddling out now to catch the next big wave in e-commerce.
Blog
Inside the China Crossborder Summit 2025 in Santa Monica
Inside the China Crossborder Summit 2025 in Santa Monica
Key takeaways from the China Crossborder Summit 2025 in Santa Monica, hosted by WPIC and Tmall Global for US consumer brands.
News
WPIC Launches South Korea E-commerce Market Report
WPIC Launches South Korea E-commerce Market Report
WPIC has released its South Korea E-commerce Market Report 2025 that focuses on Korea’s digital commerce landscape.
Blog
October to December Japan E-commerce Calendar 2026
October to December Japan E-commerce Calendar 2026
Explore Japan e-commerce calendar for October to December 2026, featuring key events and marketing opportunities in Japan's dynamic market.
Case Studies
Create Your Own Luck – Topologie
Create Your Own Luck – Topologie
Celebrating Chinese New Year with Topologie’s Festive Collection
Case Studies
Nourish & Fortify – Design For Health
Nourish & Fortify – Design For Health
Connecting with Young Consumers Through Emotional Wellness
Case Studies
Peak Season, Peak Performance – Sports Research
Peak Season, Peak Performance – Sports Research
Seizing 618 Momentum to Drive Growth
Case Studies
Small in Size, Big in Spirit – Aureva
Small in Size, Big in Spirit – Aureva
Celebrating Kids’ Creativity with Bold, Joyful Branding
Case Studies
Gift of Beauty – PMD Beauty
Gift of Beauty – PMD Beauty
Boosting PMD Beauty's Sales with Exclusive Holiday Gift Sets
Blog
Inside China’s Rapidly Growing Outdoor & Sporting Goods Market
Inside China’s Rapidly Growing Outdoor & Sporting Goods Market
China’s online sports and outdoor market hit $55.8B in 2024. See what’s behind the surge, and how global brands are getting in on the action.
Reports
South Korea E-commerce Market Report 2025
South Korea E-commerce Market Report 2025
Download our 2025 report on Korea’s $215B e-commerce market. Platform data, growth trends, and insights for global brands.
News
WPIC and Tmall Global Partner for Crossborder Summit
WPIC and Tmall Global Partner for Crossborder Summit
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
News
WPIC Launches New Report: Succeeding in a Time of Tariffs
WPIC Launches New Report: Succeeding in a Time of Tariffs
WPIC has released its latest paper that provides insights and guidance for consumer brands navigating today’s volatile trade environment.
Blog
July to September Japan E-commerce Calendar 2026
July to September Japan E-commerce Calendar 2026
Explore Japan e-commerce calendar for July to September 2026, featuring key events and marketing opportunities in Japan's dynamic market.

Ready to launch in Asia?

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