How Sports Research Built Its Brand in China

Sports Research shares how its partnership with WPIC helped the brand navigate China’s ecommerce market, adapt its strategy, and build for long-term growth.

How a US Supplements Brand Rebuilt Its China Business for Growth

WPIC took over the China operations of an established US supplements brand, expanded its presence across marketplaces and social commerce, and built a broader model for growth.

How a Premium Wine Brand Grew in China Without Competing on Price

WPIC helped a premium wine producer expand in China while protecting its positioning, growing branded demand, and strengthening performance across Tmall, JD.com and Douyin.

Redefining Premium Pet Nutrition – Trilogy

WPIC helped an Australian pet nutrition brand relaunch in China by strengthening trust and translating product upgrades into clear consumer value.

Move Freely, Be You – muk Haircare

Overview WPIC activated Australian haircare brand muk Haircare in China through a fitness-led campaign rooted in self expression and everyday movement. Built around Mybarre, a

Bringing Christmas to Life – Lumistella

Overview WPIC introduced Lumistella’s Santaverse to China by localising a globally recognised Christmas IP for a new cultural context. To bridge the emotional gap, the

Elevating Modernisation – Otis

Overview WPIC developed a digital campaign for Otis as the company shifted in China from new installations to modernisation and premium upgrades. In a market

Pink Power in Motion – Bala Bangles

Overview WPIC launched Bala Bangles Pink Fitness Month in China, anchoring the campaign in the brand’s signature pink aesthetic and the rise of female driven

Seed to Synergy – Synthesis Organics

Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in

The Bottle of Freedom – Comotomo

Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The

Create Your Own Luck – Topologie

Celebrating Chinese New Year with Topologie’s Festive Collection

Nourish & Fortify – Designs For Health

Connecting with Young Consumers Through Emotional Wellness