Top Reasons Brands Fail on Tmall & How to Succeed in China
Discover the top reasons why brands fail on Tmall and learn key strategies to succeed in China’s competitive e-commerce market.
How Australian Brands are Conquering the Chinese Market
Discover how Australian brands are thriving in China, turning local preferences and market trends into opportunities for growth.
The Rise of Nordic Brands in China
Discover how Nordic brands have successfully penetrated the Chinese market, leveraging cultural appeal to captivate consumers.
WPIC Celebrates the Opening of New E-commerce Campus in Nanjing
WPIC celebrates the opening of new e-commerce campus in Nanjing, China.
Top 5 Chinese E-Commerce Platforms for Brands in 2026
A guide to China’s top e-commerce platforms in 2026 and how brands use Taobao, Tmall, JD, Douyin, and Pinduoduo to build demand and convert buyers.
Win in China Sports E-commerce During 2024 Olympics
Discover how to tap into China’s sports e-commerce market for 2024 Olympics. Gain insights on engaging consumers & boosting brand visibility.
Localization Across Asia – New Roots Herbal
Localising Content Across Multiple Countries in Asia
Top Performing Sectors for China’s 618 Shopping Festival 2024
As we edge closer to June 18th, the buzz around the 618 shopping festival is impossible to ignore. Originally commemorating JD.com’s anniversary, this event has
Conquer South Korea’s E-commerce Boom with Coupang
Unlock South Korea’s e-commerce market with Coupang, the “Amazon of Korea”. Discover its edge and how WPIC helps global brands succeed.
China’s EV, Education & Start-up Landscapes with Filip Zieliński
This episode features our conversation with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education.
Top 5 Sectors to Watch During China’s Lunar New Year 2024
Explore the top 5 industries set to flourish during China’s 2024 Lunar New Year, highlighting trends in health, beauty, toys, wine, and luxury goods.
Top 3 South Korea E-commerce Trends in 2024 [infographic]
Get a glimpse into the evolving world of online shopping with our latest infographic, highlighting the top 3 e-commerce trends set to dominate South Korea