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China’s Women Lead the Way in Health & Wellness
  • Blog

China’s Women Lead the Way in Health & Wellness

Explore how women in China are driving the health and wellness market, embracing premium, personalised solutions and redefining well-being.
Light Medical Beauty is Transforming China’s Skincare Market
  • Blog

Light Medical Beauty is Transforming China’s Skincare Market

Discover how light medical beauty is reshaping China’s skincare market with non-invasive treatments and what this means for Western brands.
IDC Recognized as Fast-Growing New Niche Brand by Tmall Global-2
  • News

IDC Recognized as Fast-Growing New Niche Brand by Tmall Global

WPIC's brand partner IDC has been named a Fast-Growing New Niche Brand by Tmall Global in 2024.
  • Blog

South Korea’s Health & Wellness Revolution

Discover why South Korea's booming health and wellness market is the next big opportunity for brands looking to expand in the APAC region.
China Opens Doors for Cruelty-Free Beauty Brands
  • Blog

China Opens Doors for Cruelty-Free Beauty Brands

Discover how China's new regulations on animal testing create vast opportunities for cruelty-free beauty brands in the Chinese market.
  • Blog

WPIC’s Charles Lavoie on Douyin’s E-commerce Success

Trends that Shaped China’s E-commerce Scene in H1 2024
  • Blog

Trends that Shaped China’s E-commerce Scene in H1 2024

Discover the key trends shaping China's e-commerce scene in H1 2024. Stay ahead with insights for success in this dynamic market.
Mastering Japan's Recycling Practices for Global Brands
  • Blog

Mastering Japan’s Recycling Practices for Global Brands

Learn how Western brands can thrive in Japan by mastering its advanced recycling practices and sustainability standards with WPIC’s guidance.
Strategies to Supercharge Your Japanese Website Conversions
  • Blog

Strategies to Supercharge Your Japanese Website Conversions

Boost Japanese website conversions with proven strategies. Navigate cultural nuances and enhance customer engagement for better results.
How to Nail Brand Name Localisation for the Chinese Market
  • Blog

How to Nail Brand Name Localisation for the Chinese Market

Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
  • News

WPIC Appoints Zarina Kanji as Managing Director, UK & Europe

Why Global Brands Fail on Tmall & How to Succeed in China
  • Blog

Top Reasons Brands Fail on Tmall & How to Succeed in China

Discover the top reasons why brands fail on Tmall and learn key strategies to succeed in China's competitive e-commerce market.

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