How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
WPIC Appoints Zarina Kanji as Managing Director, UK & Europe
Zarina Kanji joins WPIC as Managing Director, UK & Europe, where she will spearhead expansion of European brands in APAC.
Top Reasons Brands Fail on Tmall & How to Succeed in China
Discover the top reasons why brands fail on Tmall and learn key strategies to succeed in China’s competitive e-commerce market.
How Australian Brands are Conquering the Chinese Market
Discover how Australian brands are thriving in China, turning local preferences and market trends into opportunities for growth.
The Rise of Nordic Brands in China
Discover how Nordic brands have successfully penetrated the Chinese market, leveraging cultural appeal to captivate consumers.
WPIC Celebrates the Opening of New E-commerce Campus in Nanjing
WPIC celebrates the opening of new e-commerce campus in Nanjing, China.
Exploring the Top 5 Chinese E-commerce Platforms in 2025
As we navigate through 2024, China’s e-commerce market is not just growing — it’s transforming at a pace that’s nothing short of remarkable. Imagine a marketplace that began as a modest venture in the early 2000s, is now a titan dominating nearly half of the world’s online transactions. With projections hitting over US$2.14 trillion by […]
Win in China Sports E-commerce During 2024 Olympics
Discover how to tap into China’s sports e-commerce market for 2024 Olympics. Gain insights on engaging consumers & boosting brand visibility.
Localization Across Asia – New Roots Herbal
Localising Content Across Multiple Countries in Asia
Top Performing Sectors for China’s 618 Shopping Festival 2024
As we edge closer to June 18th, the buzz around the 618 shopping festival is impossible to ignore. Originally commemorating JD.com’s anniversary, this event has blossomed into a cornerstone of China’s e-commerce calendar, drawing consumers from across the nation with unparalleled offers. The 618 shopping festival isn’t just a sale — it’s a vibrant showcase […]
Conquer South Korea’s E-commerce Boom with Coupang
Unlock South Korea’s e-commerce market with Coupang, the “Amazon of Korea”. Discover its edge and how WPIC helps global brands succeed.
China’s EV, Education & Start-up Landscapes with Filip Zieliński
This episode features our conversation with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green energy, tech, F&B, retail, and education.