Social Media Archives | Page 2 of 7 | WPIC Marketing + Technologies

Inside China’s Trail Running Boom with Clementine Pippa Ebel

In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market.

Let’s Play – What Do You Meme

Carving out a Niche in China Fragrance Market via Influencer Marketing

WPIC Teams Up with Smart Works in the UK for International Women’s Day

WPIC teams Up with Smart Works UK, a British charity that supports unemployed women in the UK, for International Women’s Day 2025.

Jake’s Take: Why Joe Tsai’s Accessible AI Vision Could Win the Race

Why Joe Tsai’s Accessible AI Vision Could Win the Race Some fascinating comments recently from Alibaba Group Chairman Joe Tsai on the company’s vision and strategy for AI. Tsai recently spoke at a fireside during the World Government Summit in Dubai and penned an op-ed in the South China Morning Post. His key message? The […]

Where Style Meets Rebellion – Rudsak

Entering China’s Fashion Market Through Influencer Campaigns

U.S.-China Trade Relations in Trump’s Second Term with Joe Mazur

In this episode of the Negotiation Podcast, Todd Embley interviews Joe Mazur, Senior Analyst at Trivium China, on the complexities of the U.S.-China relationship in the early days of the second Trump administration.

Jake’s Take: Xiaohongshu (RedNote)’s US Surge and What It Means for Brands

Explore WPIC’s CEO Jacob Cooke’s insights on RedNote’s U.S. surge, its differences from TikTok, and what brands need to know.

Elyse Ribbons on KOL Marketing in China

In this episode of the Negotiation Podcast, Todd Embley interviews Elyse Ribbons, a seasoned expert in the dynamics of influencer marketing in China.

TikTok to RedNote, The Great Social Media Migration with Olivia Plotnick

In this episode of The Negotiation podcast, host Todd Embley is joined once again by Olivia Plotnick, a seasoned expert in China marketing and the founder of Wai Social.