7-Day Age Rewind Challenge – IDC Dermo

Driving Conversions with Anti-Ageing KOL Campaign
Light Up Music Festival – Tabasco

Igniting Festival Buzz with Tabasco’s Bold Branding
For Pleasure, Choose LELO – LELO

Driving Engagement with Bold, Taboo-Breaking Campaign
Final Boss Sour Challenge – Final Boss Sour

Driving Buzz with a Viral Sour Challenge
Small in Size, Big in Spirit – Aureva

Celebrating Kids’ Creativity with Bold, Joyful Branding
Travel Season – Tabasco

Showcasing Tabasco as the Must-Pack Travel Essential
Gift of Beauty – PMD Beauty

Boosting PMD Beauty’s Sales with Exclusive Holiday Gift Sets
Inside China’s Trail Running Boom with Clementine Pippa Ebel

In this episode of The Negotiation, we speak with Clementine Pippa Ebel, a cultural strategist and expert on China’s rapidly growing outdoor sports market.
Let’s Play – What Do You Meme

Carving out a Niche in China Fragrance Market via Influencer Marketing
WPIC Teams Up with Smart Works in the UK for International Women’s Day

WPIC teams Up with Smart Works UK, a British charity that supports unemployed women in the UK, for International Women’s Day 2025.
Jake’s Take: Why Joe Tsai’s Accessible AI Vision Could Win the Race

Why Joe Tsai’s Accessible AI Vision Could Win the Race Some fascinating comments recently from Alibaba Group Chairman Joe Tsai on the company’s vision and
Where Style Meets Rebellion – Rudsak

Entering China’s Fashion Market Through Influencer Campaigns