Seed to Synergy – Synthesis Organics
Overview WPIC developed the Seed to Synergy Integrity campaign to introduce Synthesis Organics to China’s premium skincare audience. The strategy captured two rising currents in
The Bottle of Freedom – Comotomo
Overview For International Women’s Day, known in China as Queen’s Day, WPIC developed a cinematic short film for COMOTOMO titled “The Bottle of Freedom”. The
Styled to Hydrate – Owala
Overview WPIC developed the Owala OOTD campaign to position Owala as a lifestyle essential woven into everyday fashion moments. Drawing on the momentum of the
Inside China’s Influencer Economy with Elysia Guo
In this episode of The Negotiation, host Todd Embley sits down with Elysia Guo, a rising voice in China’s influencer economy and an entrepreneur who has built a unique career at the intersection of strategy, creativity, and digital influence.
The Heat Within – Tabasco
Celebrating Women’s Voices With Bold, Empowering Storytelling
Create Your Own Luck – Topologie
Celebrating Chinese New Year with Topologie’s Festive Collection
Nourish & Fortify – Designs For Health
Connecting with Young Consumers Through Emotional Wellness
Peak Season, Peak Performance – Sports Research
Seizing 618 Momentum to Drive Growth
Trick or Heat – Tabasco
Driving Heat with a Playful Halloween Collaboration
Pair It Up – Peller Estates
Pairing Wine with Local Flavours for Every Occasion
7-Day Age Rewind Challenge – IDC Dermo
Driving Conversions with Anti-Ageing KOL Campaign
Light Up Music Festival – Tabasco
Igniting Festival Buzz with Tabasco’s Bold Branding