Why Singles’ Day Success on Tmall Is Decided Months Before November
Singles’ Day on Tmall requires early eligibility. Brands need strong store performance months before 11.11 to be approved.
WPIC CEO Jacob Cooke on Canadian Prime Minister Mark Carney’s Visit to China
In this episode of The Negotiation Podcast, host Todd Embley is joined by Jacob Cooke, CEO of WPIC Marketing + Technologies, to unpack the significance of Canadian Prime Minister Mark Carney’s visit to Beijing.
Year in Review 2025: China, APAC and WPIC’s Breakout Growth
WPIC’s CEO Jacob Cooke looks back on how China and the wider Asia Pacific region shifted in 2025, and what those shifts signal for 2026.
Japan E-commerce Omnichannel Trends Shaping the Future of Retail in 2026
A look at how Japan’s omnichannel habits are reshaping e-commerce and what global brands need to get right in 2026.
32 Cities in 60 Days: Olivia Plotnick on the Real China Consumer Story
In this episode of The Negotiation, host Todd Embley welcomes back Olivia Plotnick, Founder of Wai Social and one of the most insightful voices on Chinese consumer culture and digital marketing.
Mid-Autumn Festival Marketing Opportunities Across Asia
Explore marketing opportunities during the Mid-Autumn Festival in Korea, China, Japan, and Southeast Asia to boost your brand’s presence.
Jake’s Take: Why Chinese Marketing Tactics Are Going Global
Jacob Cooke on how Chinese brands win with marketing, data, and agility, not nationalism.
Jake’s Take: Alibaba Rewrites the Rules of Offline Discovery
Jacob Cooke on how Alibaba’s Amap Street Stars is set to reshape local business discovery across China.
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
“Culturalization” and Global Growth with Dr. Chui Chui Tan, Part 2
In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global.
“Culturalization” and Global Growth with Dr. Chui Chui Tan, Part 1
In Part 1 of this 2-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy.
Unleashing Possibilities for Premium Pet Food in China
Uncover the booming demand for premium pet food in China and learn how pet food brands can capitalise on this growing market.