Jake’s Take: Why Chinese Marketing Tactics Are Going Global
Jacob Cooke on how Chinese brands win with marketing, data, and agility, not nationalism.
Jake’s Take: Alibaba Rewrites the Rules of Offline Discovery
Jacob Cooke on how Alibaba’s Amap Street Stars is set to reshape local business discovery across China.
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
“Culturalization” and Global Growth with Dr. Chui Chui Tan, Part 2
In Part 2 of this special episode of The Negotiation, host Todd Embley continues the conversation with Dr. Chui Chui Tan, founder of Beyō Global.
“Culturalization” and Global Growth with Dr. Chui Chui Tan, Part 1
In Part 1 of this 2-part episode of The Negotiation, host Todd Embley welcomes Dr. Chui Chui Tan, founder of Beyō Global and a leading voice in international growth strategy.
Unleashing Possibilities for Premium Pet Food in China
Uncover the booming demand for premium pet food in China and learn how pet food brands can capitalise on this growing market.
How MLB Became China’s Hottest Lifestyle Brand
MLB’s journey from sportswear to a top lifestyle brand in China offers key insights for Western brands looking to expand in APAC’s markets.
Jake’s Take: China’s Stock Market Soars as Stimulus Fuels Optimism
Explore WPIC’s CEO Jacob Cooke’s take on China’s stock market surge and the impact of new stimulus ahead of Golden Week 2024.
Black Myth: Wukong Redefines China’s Cultural & Economic Landscape
Explore WPIC’s CEO Jacob Cooke’s insights on how Black Myth: Wukong is driving e-commerce, boosting tourism, and reshaping gaming culture.
Jake’s Take: Douyin’s Shift from Discounts to Quality & Experience
Explore WPIC’s CEO Jacob Cooke’s take on Douyin’s shift from discounting to focusing on product quality and user experience.
Jake’s Take: Debunking the 618 Sales Slump Myth
Douyin’s Shift from Discounts to Quality & Experience A report from Syntun is going around showing that 618 sales were down 7% from last year—and
Jake’s Take: Alibaba & Douyin’s Partnership for 618 2024
Alibaba & Douyin’s Partnership for 618 2024 Ads for Tmall stores on Douyin? In a strategic move that underscores the shifting dynamics of China’s e-commerce