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Vogue China March 2022 issue celebrates the beauty of diversity.

Asia Fashion Market

Launch and grow your fashion and apparel brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

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Fashion in Asia now

24%

of global luxury fashion sales were made by consumers in China

15.3%

CAGR of Japan’s fashion e‑commerce market from 2024 to 2032

18%

of South Korea’s total e‑commerce revenue in 2024 came from fashion

30%

of Southeast Asia’s crossborder e‑commerce revenue is from fashion

Why WPIC for fashion brands

E-commerce Without the Headaches

From store setup to fulfilment and returns, we run your online operations so you can focus on growing your brand.

Sizing, Fit & Localisation Expertise

We localise product content, imagery, and sizing to match cultural expectations, reduce returns, and improve conversions.

APAC Influencer & Content Strategy

Leverage our in-market teams to activate fashion KOLs, livestreamers, and video-first campaigns that drive real sales.

Data to Predict & React

We use real-time demand and competitor tracking via Discripto® to help you stay ahead of trends and seasonal shifts.

Solutions to scale your brand across Asia

Market Intelligence & Strategy

Market Intelligence & Strategy

Understand evolving fashion trends and consumer demand across APAC with Discripto®-powered data and competitive insights.

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Digital Commerce

Digital Commerce

Launch, localise, and grow your brand on Tmall Global, RedNote, Rakuten, Shopee, and other key fashion platforms in the region.

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Digital Marketing & Brand Growth

Digital Marketing & Brand Growth

Build trust and drive conversions with data-backed campaigns, KOL activations, and culturally resonant creative.

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Technology

Technology

Support your digital presence with cloud hosting, e-commerce integrations, and custom platform development.

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Operations & Compliance

Operations & Compliance

From regulatory approvals and labelling to warehousing and fulfilment, we handle logistics across all major Asian markets.

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Inside Asia’s fashion market

Explore insights, case studies, and trends shaping the future of fashion across China, Japan, South Korea, and Southeast Asia.

View all insights
Blog
How Crossborder E-commerce in China Actually Works
How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Blog
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC's CEO Jacob Cooke's insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Blog
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 Growth Opportunities in China for Non-US Consumer Brands in 2025
5 fast-growing sectors in China where non-US brands can gain ground in 2025, backed by real-time sales data from WPIC’s Discripto.
Blog
Net-a-Porter’s China Exit: The Wake-Up Call for Luxury Brands to Go D2C
Net-a-Porter’s China Exit: The Wake-Up Call for Luxury Brands to Go D2C
Net-a-Porter is exiting China, leaving luxury brands at a crossroads. Here’s why going D2C is the smarter move, and how to do it right.
Case Studies
Where Style Meets Rebellion – Rudsak
Where Style Meets Rebellion – Rudsak
Enter China’s Fashion Market Through Influencer Campaigns
Case Studies
For All Journeys – Monos
For All Journeys – Monos
Enhancing Audience Reach via Influencer Marketing
Blog
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Jake’s Take: Why China is Swapping Louis Vuitton for Lululemon
Explore WPIC's CEO Jacob Cooke's insights on why Chinese consumers are trading flashy luxury for premium activewear like Lululemon.
Blog
How MLB Became China’s Hottest Lifestyle Brand
How MLB Became China’s Hottest Lifestyle Brand
MLB's journey from sportswear to a top lifestyle brand in China offers key insights for Western brands looking to expand in APAC's markets.
Blog
How to Nail Brand Name Localisation for the Chinese Market
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Blog
The Rise of Nordic Brands in China
The Rise of Nordic Brands in China
Discover how Nordic brands have successfully penetrated the Chinese market, leveraging cultural appeal to captivate consumers.
Blog
How British Brands are Redefining Luxury in China
How British Brands are Redefining Luxury in China
Blog
Why the D2C Model Reigns Supreme in APAC Expansion
Why the D2C Model Reigns Supreme in APAC Expansion
Discover why a direct-to-consumer strategy outshines working with distributors for brands aiming to conquer the Chinese & Japanese markets.
Blog
Discounting in China: Balancing Brand Value & Revenue
Discounting in China: Balancing Brand Value & Revenue
Understand the discounting dilemma facing brands in China. Learn how to drive brand value and revenue in an environment of heavy discounting.
Blog
American Brands in Japan: Thriving through Localization
American Brands in Japan: Thriving through Localization
Discover the unique success of American brands in Japan, from Lawson's transformation to the resilience of Tower Records and Mister Donut.
Blog
On Running & Lululemon Outpacing Adidas in China
On Running & Lululemon Outpacing Adidas in China
Explore the challenges faced by Adidas in China as it loses ground to On Running and Lululemon, reshaping the athletic wear landscape.
Blog
Why is Hermès Outperforming Louis Vuitton in China?
Why is Hermès Outperforming Louis Vuitton in China?
Explore WPIC's insights on Hermès & Louis Vuitton's strategies in China's luxury market. Dive into their branding & future outlook for 2024.

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Ready to grow your brand in Asia’s fashion market?

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