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China’s Women Lead the Way in Health & Wellness

Asia Health & Wellness Market

Launch and grow your health, supplements, and wellness brand across China, Japan, Korea, and Southeast Asia with WPIC’s end-to-end solutions.

Health & wellness in Asia now

27%

APAC share of global wellness economy

US$17.6B

China’s supplement e-commerce market size in 2024

US$7.5B

Japan's supplement market size by end of FY2025

84.4%

Share of Korea’s 51.8 million residents taking supplements

Why WPIC for health & wellness brands

Compliance & Product Registration

We handle supplements registration, cross-border documentation, and health product approvals in every APAC market.

Omnichannel Execution

From Tmall Global and Rakuten to Douyin and Shopee, we manage your brand’s presence across Asia’s top wellness platforms.

Content that Converts

Our in-house Creative Labs team localises visuals, product pages, and ad creative for regional consumers and platforms.

End-to-End Activation

We manage campaigns, KOL sampling, customer service, and fulfilment across China, Japan, South Korea, and Southeast Asia.

Solutions to scale your wellness brand across Asia

Inside Asia’s health and wellness market

Explore insights, case studies, and trends shaping the future of health and wellness across China, Japan, South Korea, and Southeast Asia.

Trusted by global brands

Ready to grow your brand in Asia’s wellness market?