How Crossborder E-commerce in China Actually Works
How CBEC works in China and why it’s often the best first step for global consumer brands.
Jake’s Take: 80 Million Daily Orders Say This Is the Future
Explore WPIC’s CEO Jacob Cooke’s insights on Taobao Instant Commerce’s explosive growth and what it means for brands eyeing China’s next big shift.
Jake’s Take: Quality Trumps Cheap in China’s Brand Battle
Explore WPIC’s CEO Jacob Cooke’s insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
The Perfect Mix – Vitamix
Driving Sales with Locally Tailored Content & Visual Storytelling
Blending Success – Vitamix
Promote Wellness with Everyday Nutrition Made Simple
How to Nail Brand Name Localisation for the Chinese Market
Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
Mastering KOL & KOC Influencer Marketing in China 2025
Discover the dynamic world of Chinese influencer marketing in 2025, from KOL to KOC, and learn how to balance them for maximum brand impact.
How British Brands are Redefining Luxury in China
Picture this: the serene beauty of the English countryside, the unmatched precision of Savile Row tailoring — icons of luxury that resonate globally. British heritage,
Why the D2C Model Reigns Supreme in APAC Expansion
Discover why a direct-to-consumer strategy outshines working with distributors for brands aiming to conquer the Chinese & Japanese markets.
Frisbee Club – Hydro Flask
Leverage China’s Frisbee Craze to Boost Brand Relevance
BlendJet, Let You Call the Shots
Building Brand Credibility Among Health-Conscious Young Consumers in China
Vitamix
Developing a Recipe for Success in China