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Jake’s Take: Quality Trumps Cheap in China’s Brand Battle

Explore WPIC's CEO Jacob Cooke's insights on China’s shift to branded goods, as consumers trade up for quality despite economic headwinds.
  • Case Studies

Vitamix

Enhancing Brand Credibility & Audience Reach via Influencer Marketing
How to Nail Brand Name Localisation for the Chinese Market
  • Blog

How to Nail Brand Name Localisation for the Chinese Market

Discover top strategies for brand name localisation in China, avoiding pitfalls, and ensuring your brand resonates with Chinese consumers.
  • Blog

Mastering KOL & KOC Influencer Marketing in China 2025

Discover the dynamic world of Chinese influencer marketing in 2025, from KOL to KOC, and learn how to balance them for maximum brand impact.
How British Brands are Redefining Luxury in China
  • Blog

How British Brands are Redefining Luxury in China

Why the D2C Model Reigns Supreme in APAC Expansion
  • Blog

Why the D2C Model Reigns Supreme in APAC Expansion

Discover why a direct-to-consumer strategy outshines working with distributors for brands aiming to conquer the Chinese & Japanese markets.
Blendjet Case study
  • Case Studies

BlendJet

Building Brand Credibility Among Health-Conscious Young Consumers in China
  • Case Studies

Vitamix

Developing a Recipe for Success in China
Pela case study
  • Case Studies

Pela

Bringing Sustainable Tech Accessories to Digital Consumers in China
Klean Kanteen case study
  • Case Studies

Klean Kanteen

Delivering Reusable Water Bottles Direct-to-Consumers in China
Leatherman case study
  • Case Studies

Leatherman

Identifying Competitive Landscape in China to Avoid Costly Error

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