WPIC helps global brands plan, launch, and grow in China, Japan, Korea, and Southeast Asia with local teams and full execution across strategy, logistics, commerce, and marketing.
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Stay up to date with the latest news from WPIC.
WPIC Marketing + Technologies, APAC’s leading e-commerce consultancy, has unveiled an all-new social commerce accelerator program, designed to provide organizations

WPIC expands into Southeast Asia with integration of Lazada into industry-leading APAC Commerce System.

President and Co-founder, Joseph Cooke, has been named a winner of Business in Vancouver’s (BIV) Forty Under 40 Award for 2021.

WPIC Co-Founder and CEO, Jacob Cooke, and the Canadian Ambassador to China, Dominic Barton, at the CCBC 2021 AGM.

WPIC has been named a Western Canada finalist in KPMG’s 2021 Enterprise Tech Innovator competition.
China’s Open, Application-Focused AI Framework Is Winning Over Global Enterprises
China’s biggest apps are inviting the West closer into its insular internet economy
Running, Rock Climbing and Other Sports Are Taking Off in China. Pricey Workout Clothes, Too.
Despite lingering irritants, some Canadians in Beijing say now is the time to do business in China
Why Western playbooks fail in China — and what it takes for brands to compete
Canadian brands seeking market diversification see big potential in China
Is China going through a consumption revival? Its 618 festival is one sign of it
The China Connection newsletter: Tourism surge defies consumption slowdown
Chinese e-commerce firms report growth in sales, shoppers for Singles’ Day
China’s Singles’ Day wraps up super-sized sales event with volume, shopper growth
Alibaba sellers are getting a sweeter deal this Singles’ Day as new policies bear fruit
For the sake of Canada’s economic interests, it’s vital we reset relations with China
Iconic U.S. Children’s Shoe Brand Stride Rite Steps Up China Expansion with Tmall
Can Douyin’s regional rivals challenge it for top dog in China’s short-form video market?